Plus, it bugs me that the extension to the ‘S’ on the left is longer than the extensions to the ‘R’ and ‘S’ on the right” writes Barton. “Coincidentally enough, the best Star Wars movie also has the best type treatment” he notes of Star Wars: The Empire Strikes Back. The totally '70s logo of the Star Wars: A New Hope was “originally designed for the cover of a brochure 20th Century Fox sent to theater ownersand somehow made it onto teaser posters before bursting into cinematic history as part of the famous opening crawl.”īased on Helvetica Black “we tend to take this logo for granted since it is so ubiquitous, but upon closer examination the kerning is inconsistent, and some of the letterforms could use a modern touch.
George Lucas wanted the titling to appear “very fascist, very intimidating” so for Rice, the obvious font of choice was Helvetica Black but that's not the end of the story of a visual branding of Hollywood's blockbuster saga.īack in 2015, Dave Barton, veteran graphic designer and art director of MacGuffin Goods, writes of the many changes after Rice's -non-authoritative- wordmark. Suzy Rice is the woman who branded the epic soap opera by designing the first iteration of the now-unmistakable stacked Star Wars logo and the story is simple.
